2021년 한해 동안 2018년 스벅 다이어리에 끄적였던 낙서들이다.
옮기기 전에 쓰윽 훑어보니 디지털마케팅팀 업무를 시작하거나, 아이디어 서칭을 위해 자료 찾는 이들에게 도움이 되지 않을까 싶다.
TV cf site : tvcf.co.kr
TVCF
tvcf.co.kr
제일기획 민수라 ECD (executive creative director)
instagram checkout 기능
ANA/DMA (Association of National Advertisement) / (Data Marketing Association)
- ANA acquired to DNA
hubspot
Big Commerce
Scott Brinker -> MarTech -> chiefmartec.com
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Yahoo Advertising Report
소비자는 스마트폰에 10분을 머무는 동안 9분을 앱에서 보냅
Book "Digital Marketing Strategy"
1. Build Your Customer Avatar
2. Grow Awareness & Visibility
3. Drive Website Traffic
4. Convert Traffice
5. Increase Conversion Rate
6. Invrease Sales
Customer Persona
from avatar or persona, They have no donsistenet differenct, but persona is more common, one main reason might be religious thing.
- avatar : Sanskrit
- persona : Latin
Facebook, Audience Insight
NIO : china electric vehicle corp. Battery swaping and NYSE IPO
옮기기 어려운 건 걍 사진.
- Budget : Does the prospective client have the necessary budget to purchase your product.
- Authority : Does the potential lead have the authority to make a purchase, or are there additional people you need to speak with?
- Needs : What business pain points does your service reduce?
- Timing : When is the lead looking to make a purchase?
Lead : 합법적 방법으로 취득한 연락가능한 고객정보 (Phone, email, etc)
Book "구글 애널리틱스를 활용한 데이터분석 입문"
Action : 행동데이터 : 무엇을 하는가
Behavior : 행태데이터 : 왜 하는가
Purpose of Digital Marketing
- Leads
- Customer Service
- Contents
Digital Marketing is a process which will do endless simulation with "Test & Learn".
F12 눌러 소스보기에 "UA"가 있으면 GA tracking
- Quantatitive Analysis : visit, page view, session, entrance, exits
- Qualitative Analysis(목적설정, 트래픽이 그 목적에 적합한가) : avg time on page, PV/Session, Register, Lead Generation, Revenue, Purchase, order
- Dimension : Metrics : Dimension 을 측정할 수 있는 수치
- Bounce Rate : 방문자들이 1 페이지만 읽고 사이트를 떠나는 비율
Acquisition(노출량) : 유저는 앱을 어떻게 발견하는가, Social N/W, Blogging, Email, PR, Affiliate, Apps
Activation(클릭 or 방문수) : 유저가 살제 앱에 방문하는가, SEO, SEM, Users to start playing around with your products.
Retention(재방문수) : 한번 사용한 유저가 다시 방문하나, engagement, how to stick
Referral(바이럴) : 주위 사람들에게 적극 추천하는가
Revenue(매출액) : 실제 매출을 얼마나 일으키는가, Paying
Dave McClure - Pirate funnel (a.k.a pirate metrics)
Presentation Startup Metrics for Pirates : AARRR!!
fourweekmba.com
Call To Action(CTA) Button
CTA Buttons are the buttons you use in your website and on your landing pages to guide users towards your goal conversion.
17 Best practices for Crazy-effective Call to Action Buttons
https://www.wordstream.com/blog/ws/2015/02/20/call-to-action-buttons
17 Best Practices for Crazy-Effective Call-To-Action Buttons
In this post, we discuss 17 call-to-action button best practices to help you get a higher CTR and more conversions out of your beautiful buttons.
www.wordstream.com
1st person speech!!!!
"Get your coupon" vs. "Get my coupon"
Growth Hacking (by Sean Ellis, Neil Patel)
is a relatively new field in marketing focused on growth, coined by Sean Ellis in 2010.
After using it to ignite breakout growth for dropbox, Evenbrite and Lockout.
The goal of Growth hacking strategies is generally to acquire as many users or customers as possibel while spending as litte as possible.
Growth hackers a.k.a Growth Marketers tend to be obsessive, curious and analytical.
Google Analytics
Crazy Egg (사용자행동 시각화)
Hotjar
https://harrys4th.tistory.com/46
Hotjar(핫자) 티스토리에 적용하기(ft. 모든 과정화면)
Hotjar에 대한 설명은 생략하겠습니다. 이런 컨텐츠를 찾는 분이라면 다 아실테니. 핫자는 3개 페이지, 1000뷰까지는 무료입니다. 저는 이러한 로그분석 기능이 모든 화면에 있어야 한다고 생각하
harrys4th.tistory.com
Product Market Fit (PMF)
제품과 소비자 사이에서 완벽한 조화상태를 만드는 작업 with feedback.
Step1. PMF 조건 갖추기
Step2. 잠재고객 중 맞는 시장 확보
Step3. 구전효과 만들기
Step4. 유저와 최적화 확장하기
"Build your own statistics"
생각보다 어렵네..나눠서 적어야겠다. ㅠㅠ
연초부터 적은 다이어리라 디지털마케팅팀에 있었던 흔적이 보인다. 뒤로 가면서 자연스레 뱅킹앱연구팀의 모습으로 바뀌어가겠지.